Commercial Real Estate Marketing: 3D Tools
| Marketing | Websites | Availability Reports + Stacking Plans | 3D Tools | Web Ads |
Is 3D part of your marketing toolkit?
Along with 2D drawings that are an essential part of marketing real-estate, Space Database offers two levels of 3D available with Tru-Measure hosted drawings. If a simple, DIY approach is appropriate for your space, use the basic Floorplanner module; for fully immersive 3D ‘walk-throughs’ of space, we’ve partnered with Urbanimmersive to embed photographic images (taken by our field staff on 360 degree tripod cameras) into a 3D walk-through that can include rendered images of the exact furniture the client wishes to use.
Going from 2D marketing drawings to 3D models is easier and cheaper than you might think
Floorplanner
Prospective tenants who want more than 2D drawings don’t necessarily need the expense of having a customized 3D model created. A visitor to your website can drag & drop some sample furniture into the space using Tru-Measure and 3D Floorplanner (Trivia: Click here to see how a fan used Floorplanner to model the "Mad Men" office!)
Here's a video which shows our economical Floorplanner option:
If you’d like to give it a try, go to suite 530 on the 234 Omed Ave. site and follow the 'Create your own space plan in 3D' link.
Here's an interactive embedded version of a space plan:
Virtual Walk-Through
Where a more elaborate approach is deemed appropriate, fully immersive walk-thrus can be created. Check out this 'full featured' 3D presentation by Urbanimmersive:
Panoramas
Panoramic (360 degree) images are a great way to showcase space. We've found a quick and inexpensive way to create them. Once we create the picture, we add a bit of Flash magic to put it on the web. Click inside the image and move your mouse left and right to turn around. Observe that this is now a true 360 degree view:
We can also embed the panoramas directly into the marketing drawings. If you have an up-to-date version of Acrobat, you can pan around the space - right in the drawing! Click on the image to open the PDF file.
Simple panoramas are a very cost effective way to provide a clear impression of what a space is like. It's a great addition to your marketing material
Talk to Greg Mounsey or Chris Gadula to see how 3D can be part of your toolkit.
- Greg Mounsey gmounsey[at]spacedatabase.com 416-516-8920 ext 236
- Chris Gadula cgadula[at]spacedatabase.com 416-516-8920 ext 230